Und hier noch Zusatzinfos von Frau Schmitz zu den Filmen:
Dear all,
At the MIRAI Event held in Berlin last December, you were introduced to the Primary Brand Campaign - the PBC.
In the PBC, we are uncovering real stories about Mazda. Initially stories from our past and present, and then later about our bright future - featuring SkyActiv and Kodo design. In all of these stories we will demonstrate how our Mazda Family continuously “Challenge convention to make things better”.
The first channel already live is the web; last Tuesday, during the Geneva Motor Show press conference, I announced the launch of this approach to journalists and invited them to view the first material on a European website: www.mazdastories.eu (the speeches on the stand from both Yamanouchi-san and myself are attached as well to this e-mail)
We are in the process of rolling out this content across each of our Mazda local websites, in a dedicated section that we will call Mazda Stories. And in the coming weeks you will also see this content starting to appear in our advertising across all channels (web, TV, print etc.).
The initial response we have had from the Press audience has been great! And I would like to share this content with all of you now as well (as this launch site was for the Geneva audience it is available in English, German, French and Italian). Please take a few minutes to take a look.
Once you click on the language choice, you will be redirected to the Mazda Stories section in this language; in this European site it may take a few seconds for the home page of the section to appear but then you can surf around to see the different stories hosted in the section - 8 videos, telling the first 8 Mazda stories we have collected so far, plus 2 interactive elements that are still under construction.
As we discussed at the Mirai we are working to improve familiarity with Mazda; so that more and more people will get to know what the key attributes of Zoom-Zoom are: STYLISH, INSIGHTFUL, SPIRITED and how we challenge conventional thinking to deliver these attributes in everything we do!
I hope you like the content of the site and please feel free to share the link to the site: www.mazdastories.eu with your friends, your family or on your favourite Social Network.
Welcome to the first step of the Mazda PBC journey!
Jeff Guyton